SELECTED WORK 

woman wearing a wide-brimmed hat and sunglasses taking a selfie at the beach with the ocean and blue sky in the background.

Digital Experience Leader

Digital Experience Leader driving enterprise web transformation through strategy, innovation, and cross-functional execution. I partner across product, technology, marketing, and business teams to build innovative experiences that improve customer engagement and accelerate business growth.

I lead digital initiatives end-to-end while bringing a strong foundation in UX, strategy, and execution. By connecting user needs, business priorities, and technology capabilities, I transform complex ideas into seamless, impactful web experiences.

Selected Projects

Case studies and projects demonstrating strategic, data-driven decisions and measurable business impact.

A woman with reddish hair using a computer in a cozy workspace, browsing the B&H website for electronics and photography equipment. She has a notebook and a coffee cup nearby.

Led data driven design of a compatibility tool for power users.

Improved product discovery in global navigation for 4M+ monthly users.
A person using a white stylus on a tablet displaying an online shopping website with camera lenses, a laptop, a coffee cup, and a stack of papers on a black surface.

Removed currency barriers for international shoppers.

Person in a black wetsuit stretching or warming up on a beach during sunset

Drove a smarter buying experience for local surfers.

A young woman sitting on a tennis court grass near the net, holding a tennis racket. She has long blonde hair, a green and navy jacket, white shoes, and white socks. The background shows greenery and trees.

Branding redesign for a classic Italian fashion brand.

  • I was lucky enough to have Laura on my design team and I trust her skills in researching her decisions and following through with skillful execution. Laura is always open to collaborate and iterate based on the needs of her stakeholders.

    —Barry Hecker, Senior Product Manager S&P Global

  • “Laura manages the relationships between product development and the merchant team with ease and in a professional manner. She would be an asset to any company.

    —Barbara Quinn, VP of Sales Highlife

  • Laura is a creative, talented, and highly organized goal-oriented woman in her professional life. She is open to new opportunities and enjoys thinking outside the box to build her experience.

    —Sarah Hand, Creative Director UNTUCKit